LuckyBirdApr 5, 20225 minOTT - Okay, what is this exactly?Over the last couple years we've seen an increasing number of dollars move away from "traditional" avenues such as broadcast and migrate...
LuckyBirdJun 8, 20213 minHow do you attract retailers?Attracting retailers, whether it be to brick-and-mortar or e-commerce, can be daunting. Retailers, especially the big ones, won’t call...
LuckyBirdJan 19, 20213 minWhy Brands should invest in Amazon CPC campaigns When contemplating whether or not to implement CPC (Cost Per Click, also known as PPC or Pay Per Click) ads for your Amazon business,...
LuckyBirdSep 2, 20203 minThe Keys to CrowdfundingHow we went from knowing nothing about Kickstarter to doubling our pledge goal in less than a week. One of my pet peeves when trying to...
LuckyBirdJul 24, 20204 minPenny Wars The Number One Mistake Brands Make When Reselling on Amazon This situation is going to be best explained by a story. So, let’s tell one....
LuckyBirdJul 8, 20204 minSo, your business is starting to reopen.... now what? With all the new COVID laws and mandates, it can be very stressful to know how to adhere to all the rules while navigating the lack of...
LuckyBirdApr 13, 20202 min5 Tips on How To Up Your Work From Home GameMoving your entire business out of your office and online can be tough, especially in the middle of a pandemic. But working from home can...
LuckyBirdJan 13, 20202 minOmni-Channel Retail - Why It's Shifting Long gone are the days when selling just in a brick & mortar location are enough. Now, selling online carries similar implications....